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tent ui
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The tent ui brand.

Our editor is called tent ui. The company that builds it is called Tent Industries. Both should always be lowercased, except when they aren't the first word in a sentence — and then they still are.

The tent ui mark works in three colors: brand blue, full white, and full black. Don't recolor it. Don't shear it. Don't give it a drop shadow it didn't ask for.

Pure Black — #0A0A0A

Default mark on light surfaces.

Pure White — #FFFFFF

Reversed mark on ink or photography.

Beacon Blue — #2B7FFF

Brand accent on neutral surfaces.

Take it all

The full brand kit.

Symbols, wordmarks, and lockups — every variant, as a single folder.

Download kit